Different Prices but Same Product in a Different Perpective

I was reviewing dress sale on ebay of sellers in the same trade. Both of the same material but different descriptions were posted on 2 candidates malely, the female and the male. For instance, the lady who wore and does snapshots had more bids and money than a man who wore the same uni-dress. The above pictures depicts a lady in curve publicity whereas the man posed in macho atheltics style.

Question: Who are the consumers who will decide which to go for? Having first the criteria to go for the look and second on the prices. Lastly, the trustworthness of the product and seller.

Ironically, on my further emphasis, the lady who shoots post pictures of the wear fetched US$ 80 including freight for the successful sale than the man who sell US$25 (or even not at all) when their costs are around US$8 to US$10. So does the lady worth much more than a man? More like Mars and Venus story, comparing which species have more brains in different situations. So who will you buy if you are either kinds? On the price or the looks for the same product?